Alpine Adventure Holiday Park
Project Information
Alpine Adventure Holiday Park is a family-friendly accommodation destination in Hanmer Springs, offering a relaxed alpine setting with a wide range of accommodation options and facilities. I was commissioned to create a complete visual identity for the park, shaping how guests experience the brand from first impression through to on-site arrival.
My work included the logo design and branding, supported by brochures and promotional material that reflect the park’s welcoming and adventurous character. I also undertook the full photography, capturing all accommodation types, shared facilities, outdoor spaces, and the surrounding environment to present the park authentically and attractively across marketing channels.
In addition, I designed and delivered the entire signage system throughout the park, ensuring clarity, consistency, and a friendly tone for guests navigating the site. A particularly special element of the project was the creation of a large-scale hand-painted muralon a feature wall within the park. The mural adds colour, playfulness, and personality, helping to create a memorable atmosphere and reinforcing the park’s family-focused, relaxed appeal.
Together, these elements form a cohesive and engaging brand experience that enhances both the visual identity of Alpine Adventure Holiday Park and the overall guest experience.
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