Belton Manuka Honey
Project Information
Halo Design developed a distinctive brand identity for Belton
Honey, grounded in authenticity, craftsmanship, and the natural
beauty of North Canterbury. The project encompassed branding,
packaging design, and location photography, capturing the
diverse landscapes surrounding the beehives and the purity of
the environment in which the honey is produced.
For the
packaging and visual identity, I experimented with materiality
and texture by creating a unique pattern made entirely from real
honey. The honey was photographed and then abstracted and
defamiliarised, resulting in a tactile, organic design element
that reflects both the product’s origin and its artisanal
quality. The outcome is a brand expression that feels natural,
refined, and unmistakably unique — rooted in place and process.
DISCIPLINES
