The Nielsen Company
Project Information
The Nielsen Company, a global leader in market research,
commissioned me to design and lay out three comprehensive 100-page,
data-driven booklets for Nielsen Consumer Insights. Developed for
the German-speaking markets of Germany, Austria, and
Switzerland, the publication explores key themes across
Verbraucher (consumers), Handel (retail), and Werbung
(advertising).
The project required translating complex
research, charts, and statistical content into a clear,
engaging, and highly readable editorial format. Through
structured layouts, typographic hierarchy, and a consistent
visual system, the booklet supports Nielsen’s analytical depth
while making insights accessible to a broad professional
audience. The result is a cohesive publication that balances
clarity and precision across a large-scale corporate report.
DISCIPLINES
